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privacy policy

Privacy Policy

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Gordon's Shoreline Marine - Privacy Policy

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Last Updated: January 20th, 2025

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Introduction

We are committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with our services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access our site.

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Information We Collect

We collect information that you voluntarily provide to us when registering at the Site, expressing an interest in obtaining information about our products and services, when participating in activities on the Site, or otherwise contacting us.

The personal information that we collect depends on the context of your interactions with us, the choices you make, and the products and features you use. The personal information we collect may include:

  • Personal Data
  • Derivative Data
  • Financial Data

Use of Tracking Technologies

We use various tracking technologies to collect and store information when you visit our website, which may include using cookies and similar tracking technologies, such as pixels and web beacons, to analyze trends, administer the website, track users' movements around the website, and gather demographic information about our user base as a whole.

  • Google Analytics: We use Google Analytics to collect information about how visitors use our website. Google Analytics uses cookies and similar technologies to analyze visitors' behavior patterns and compiles reports on website activity. This data helps us improve the website's usability and content.
  • Facebook Pixel: Our website uses the Facebook Pixel, a tool provided by Meta (formerly Facebook), to understand and optimize our advertising efforts. The Facebook Pixel collects data to help us deliver more relevant ads and measure the success of our campaigns.

How We Use Your Information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide updates and other information relating to the website, and for marketing and promotional purposes
  • Send you emails
  • Find and prevent fraud

Your Rights Regarding Your Data

You have certain rights regarding the personal information we hold about you. These rights include the ability to:

  • Request access to the personal information we hold about you
  • Request that we update, correct, delete, or restrict the processing of your personal information
  • Object to our processing of your personal information
  • Request that we provide a copy of your personal information to you in a digital format or transfer it directly to another company (where technically feasible)

For Google Analytics, users can opt-out by installing the Google Analytics Opt-out Browser Add-on.

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What Data is Collected by the Facebook Pixel

The Pixel may collect the following types of information:

  • Actions you take on our website, such as form submissions, page views, or button clicks
  • Your device information, browser type, and IP address
  • Data related to your interaction with our Facebook ads

How We Use This Data

  • To deliver personalized advertisements on Facebook and its partner platforms
  • To create custom and lookalike audiences for more targeted advertising
  • To analyze the performance and effectiveness of our campaigns

Your Privacy Choices for Facebook Pixel

You can opt out of Facebook's interest-based advertising through your ad preferences in your Facebook account. You can also manage your cookie preferences on our website or use third-party tools like the Digital Advertising Alliance's opt-out tools. For more information about how Facebook collects and uses your data, please review Facebook's Data Policy.

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Third-Party Services

Our website may use third-party service providers to monitor and analyze the use of our website. These third-party service providers have their own privacy policies addressing how they use such information.

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Privacy Policies of Other Third Parties

This Privacy Policy only covers our use of your information. For information on third-party policies, including Google Analytics and Facebook, please consult their respective privacy policies.

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Contact Us

If you have any questions or suggestions about this Privacy Policy, please contact us at: info@gordonsm.com

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